The World Needs
More Kindmakers.
Every day, the world reminds us how much kindness matters.
It’s time to turn empathy into action and hope into change.
The Power of One.
Kindness begins as one small act. One moment, one choice, one you.
Together, We Create the Ripple.
When one person chooses kindness, it multiplies. When millions do, it transforms everything, our communities, our world, our future.
The Power in Your Hands.
Start by taking the KQ. Discover your Kindness Quotient and see how your kindness can change everything, starting today.
What We Do
We conduct research and develop programs
and products which lead to better outcomes in people’s
personal lives, at work, and in society at large.
Global Kindmaker Tracker
Our Programs & Products
With our science-based programs, kindness.org teaches kindness skills that anyone can implement into their lives. The “why” is simple: practicing kindness leads to better outcomes for both the giver and the recipient.
For Everyone
Our Live Kind system teaches people to practice kindness in their lives, which leads to increased community engagement, fulfilling relationships, a sense of purpose and self-worth.
For Schools
Our Learn Kind TM K-8 social-emotional learning curriculum serves schools throughout the United States and globally. In four years, we have reached over 350K students across all 50 states in more than 60 countries.
For Workplaces
Work Kind provides tailored frameworks for organizations to create kindness-based workplace systems that lead to improved culture, enhanced employee well-being, retention, motivation, and organizational success.
For Donors
Your generosity directly supports evidence-based programs that empower individuals, workplaces, and schools to lead with compassion. When you give, you’re investing in stronger communities, deeper human connections, and a kinder world.
What’s Your KQ?
{ It’s like an IQ, but Kinder. }
Take our three-minute science-based questionnaire to discover your Kindness Quotient (KQ), how your participation can help our science, and how it can help you.
The Kindmakers Challenge
Commit to Kindness with The Kindmakers Challenge
The Kindmakers Challenge is a global movement that invites you to choose kindness once a week, making kindness a shared practice and not just a random act.
When you take the pledge, you’re committing to lead with kindness in your own life and your community.
Every act counts. Every person matters. And together, we can reach ten million.
Kind Act for the Week of January 12th.
Remind someone that they matter.
The Why Kindness? Podcast
Why Kindness? is a podcast uncovering the transformative power of humanity’s most underestimated force. Hosted by kindness.org CEO & Co-Founder Jaclyn Lindsey, each episode invites you into intimate conversations with visionaries, creators, entertainers, scientists, and everyday Kindmakers who reveal how kindness shapes culture, nurtures well-being and deepens human connection. Thought-provoking and heart-opening, Why Kindness? challenges us to see kindness not only as a soft virtue, but as a radical, practical, and essential force that we can activate to build a better world.
Whether you are looking for inspiration, connection, or transformation, Why Kindness? will reveal unexpected ways to answer the call for kindness.
Listen to our latest episode
Why Comebacks Require Kindness with Olympian Marion Jones
Kindlab
We conduct pure and applied research on the causes and consequences of practicing kindness.
Through commissioned studies and synergistic research partnerships, we investigate the impact of kindness across sectors of education, health, business, justice, and more.
Happy to help? A systematic review and meta-analysis of the effects of performing acts of kindness on the well-being of the actor
Performing acts of kindness improves the well-being of the helper. Across 27 experimental studies (N = 4045), the overall effect of kindness on happiness was small-to-medium (δ = 0.28) with no evidence of publication bias. The findings suggest that being kind benefits givers as well as receivers—and that future research should test more specific theories of kindness.
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Welcome, Kindmaker!
Partnerships & Funding
We partner with mission-driven companies, foundations, and donors to bring this work to life in mutually beneficial ways.
Through strategic collaborations, we engage consumers, communities, and employees to activate kindness at every level. Their support funds ongoing research, fuels the development of evidence-based programs, and enables us to deliver services to schools and communities around the world.
Beekman
Our partnership with Beekman 1802 continues to grow through our shared commitment to kindness and overall well-being. As an ongoing partner, Beekman 1802 contributes a portion of proceeds from select product sales to support our mission and was a proud sponsor of the Kindness Quotient (KQ) launch. Together, we have collaborated on initiatives that explore how kindness can shape culture and connection, including a groundbreaking study examining the role of kindness in influencer culture and its impact on Gen Z mental health.
Madison Square Garden
Featured at Madison Square Garden, our CEO, Jaclyn Lindsey, was recognized by the New York Knicks for her work with kindness.org, receiving the Sweetwater Clifton City Spirit Award during the Knicks’ Women Empowerment Night in March. The award honors local heroes who make a meaningful difference in the lives of others. The recognition, broadcast during the game telecast, amplified awareness of our mission to a wide and diverse audience, bringing kindness.org into the national spotlight.
Verizon & Nextdoor
In 2021, we teamed up with Verizon and, in 2022, joined forces with Nextdoor for the impactful A Call for Kindness campaign. Our groundbreaking research, The United States of Kindness, gauged the spirit of kindness across the nation, delivering a compelling state-by-state ranking. This earned media campaign helped spread kindness and inspire positive change among consumers nationwide.