EVERY KIND ACT MATTERS.
KINDNESS IN ACTION.
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*Because research tells us that kindness is contagious, there’s no telling just how far the ripple of effect of these kind acts has gone.
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People like you are making a difference every day.
CHOOSE KINDNESS TODAY.
Viral Videos. Innovative Activities. Captivating Research. Interactive Installations. Everything we produce is designed to inspire and empower people to choose kindness. Whether you’re spreading kindness online or in-person, on your own or with a crew, we’ve got everything you need to get started.