Where kindness meets science.

 

Let's develop an environment where kindness can flourish.

We know people have the capacity to choose kindness. But why are some people kinder than others? Is kindness an evolutionary trait or cultivated by society? What does kindness look like, feel like, and even sound like? 

Science has just begun to answer these questions. Our kindlab is dedicated to exploring cutting edge scientific research that goes beyond the lab and into our daily lives, including the first meta-analysis of existing scientific literature on kindness we commissioned from Oxford University.

It's not just about data and numbers. With your help, we're transforming what we learn into action with a measurable impact, right here and right now.

what's happening in the science of kindness?

 

Would you like to join a study?

We're recruiting people worldwide to take part in a series of unique experiments. Are you naturally kind, aspiring to be kind, or ‘kind of grumpy’? It doesn’t matter. All you need to qualify is a willingness to help expand our scientific understanding of kindness. 

Why Are We Kind?
We look at scientific explanations of kindness with Oxford University anthropologist Dr Oliver Scott Curry. This is the second article in our three part series based on research we commissioned from Oxford University.

Does kindness create happiness?
This is the first article in our three part series based on research we commissioned from Oxford University. We start the series by investigating the evidence that being kind can make people happier.

Visit Our Archive
Our archive allows you to download our full studies, nitty gritty data, and references, including the first meta-analysis of existing kindness research we commissioned from Oxford University.