We’re here to make it simple to choose kindness

We’re a nonprofit who believes small acts can have a big impact.
Will you join our movement to create a kinder world?

How it works

Kindness characters joining an initiative
1

Join a kindness initiative

Community sourced, with something for everyone.

Kindness characters performing an act of kindness
2

Carry out an act of kindness

Being kind is a powerful act.
Go for it!

A kind act being shared by the kindness phone
3

Share and inspire

Encourage others with words, images or video.

for Richard, kindness means…

Showing respect and appreciation for those who serve others all day

Connect with People who Serve Others
#howareyoutoday

for Erica, kindness means…

Giving a mom the invaluable gift of some extra time in her day

Meal for a Mother
#mealforamother

for Erica, kindness means…

Giving a mom the invaluable gift of some extra time in her day

for Lucy, kindness means…

Caring for the environment and keeping your community clean

Pick Up Litter
#pickuplitter

We believe kindness shapes our world

– and we seek to prove it