We’re here to make it simple to choose kindness

We’re a nonprofit who believes small acts can have a big impact.
Will you join our movement to create a kinder world?

How it works

Kindness characters joining an initiative

Join a kindness initiative

Community sourced, with something for everyone.

Kindness characters performing an act of kindness

Carry out an act of kindness

Being kind is a powerful act.
Go for it!

A kind act being shared by the kindness phone

Share and inspire

Encourage others with words, images or video.

Kindness means different things to different people

Choose a kindness initiative that resonates with you.

We believe kindness shapes our world

– and we seek to prove it