You have
change the world
AND WE’RE ON A MISSION TO HELP YOU DO IT
the power & potential of kindness…
IS THE MOST EFFECTIVE WAY TO IMPROVE YOUR WELL-BEING AND THE WELL-BEING OF ANOTHER PERSON AT THE SAME TIME.
(Pressman et al., 2015)
Mental Health. Physical well-being. Social Dynamics. Companies. Healthy child development. And all with a naturally compounding effect. We’ve only scratched the surface of what we know kindness can do – but it’s a pretty good start.
IMAGINE WHAT IT WOULD LOOK LIKE IF CHOOSING KINDNESS WAS THE NORM.
we believe it’s possible.
how we work
TO SEE THE FULL POTENTIAL OF KINDNESS REALIZED AT SCALE, WE WORK STRATEGICALLY ACROSS THESE DOMAINS.
kindlab
How can we most effectively build a kinder world? This is one of our leading questions that informs all that we do. And we believe the answer lies in helping make kindness a habit for people everywhere. Through our research hub, Kindlab, we conduct research on the causes and consequences of kindness, and use our findings to build tools and programs to effectively increase kindness around the world. Understanding the biological basis and psychological circuitry of kindness enables us to explore the real, quantifiable, and often far-reaching effects of kindness on the world.
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KIND ACT RATINGS
learn kind
We know that to build a kinder world, we need to nurture kinder kids. And where better to begin than in the classroom? Learn Kind is our K-8th grade kindness curriculum, powered by scientific inquiry and social-emotional learning (SEL). Learn Kind was developed in response to leading research and the voices of hundreds of educators, to help students choose kindness more often. By introducing kindness through inquiry, we leverage students’ innate curiosity and invite them to experience for themselves the impact kindness can have on them and those around them.
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REPORTED POSITIVE OUTCOMES
work kind
Activating as many people as possible to join this mission takes thoughtful and strategic collaboration with like-minded partners. Whether we’re working together on ground-breaking research studies, innovative products and programs, or campaigns to activate kindness in unique ways, we know that kindness at scale requires collaboration. We’ve worked with some incredible partners and are always eager to find other partners to join us on this journey. Let’s do something special together.
WHO WE’VE WORKED WITH
our operating principles
EVERYTHING WE DO IS DRIVEN BY OUR CORE PRINCIPLES.
RESEARCH DRIVES IT ALL
Science is the foundation and heartbeat of our work. Our lived experience tells us intuitively that kindness is good, but only with an understanding of our inner psychological workings and sociological dynamics can we activate kindness for its greatest efficacy and impact. We’re committed to open, interdisciplinary, and collaborative research that draws on the best of social, behavioral, and life sciences, so that we build the most effective solutions for a kinder world, and educate others to do the same. We also continue learning what works and improve our recommendations accordingly.
ANYONE, ANYWHERE
We believe that creating a kinder world takes all of us, so we’re committed to empowering anyone, anywhere in the world, to choose kindness often and effectively. We package the findings using insights from our research change towe create programs, toolkits, sharable content, and other materials to allow anyone to activatebring kindness to where they live and work. We all have the capacity to choose kindness – we want to make it an easy choice.
CONSCIOUS COLLABORATION
No one organization has a monopoly on kindness. And thank goodness! We think of ourselves as the connective tissue, educating and connecting individuals and organizations with the solution they need to activate kindness. Collaboration is at the core of all we do. From initiatives with partners like Harvard University and NIVEA, to educators bringing Learn Kind to life in their classrooms, we never really do anything alone. The cause of kindness takes conscious collaboration. And we’re so glad it does.
PARTNER WITH US
Do you want to help build a kinder world? We want to hear your ideas. We do our best to reply to every inquiry.
financials
HOW WE’RE FUNDED
We work with major donors, foundations and corporate partners to sustain our growth and work. We’re always on the lookout to find the values aligned people and partners to support us. Please let us know if that’s you.
the world wants more kindness.
“Kindness.org wants to show people everywhere that contributing an act of kindness not only makes the world a better place, but it actually improves your overall well-being, too.”
*More than 180 media mentions from outlets across business, tech, science, well-being, family, and more.
For media inquiries contact us.